Building a successful consultancy - where do I begin?
Get familiar with core sales and marketing principles to make sure you can compete in today's challenging market.
The OPP Expert Network is pleased to offer this half-day session geared towards owners of consultancies, whether you are in the early stages of building your independent practice or you are a seasoned independent consultant who may be considering a refresh of your offering in light of our ever-changing economy.
During this session, you'll have a chance to look in the mirror at your own business, reflect upon your current sales and marketing strategies and explore new business possibilities as Susan Nash, author of Starting and Running a Successful Consultancy: How to Market and Build Your Own Consultancy Business introduces foundational sales and marketing principles to make your consultancy a success. Throughout the session, you'll acquire effective marketing frameworks and identify actionable business development goals to help you structure your personal planning for a successful consultancy.
Session takeaways
At the end of the half-day session, you will have the building blocks for an effective sales and marketing plan:
- A defined personal offer for your own consultancy business
- A promotional plan to increase relationships with prospects and existing clients
- Key promotional strategies needed for face to face meetings and follow-up conversations
- A top-line market-based pricing strategy to maximise your profit
| Location: |
London Art House, 2-18 Britannia Row, Islington, London N1 8PA |
| Session: |
09:30-12:30 |
| Date: |
16 February |
About the presenter
This session is lead by the well-known author and speaker, Susan Nash, owner of the successful US and UK-based consulting firm, EM-Power. EM-Power provides organisational development and training services to Fortune 500 companies around the world and has been in business for over fifteen years. Born in the United Kingdom, Susan Nash graduated from the University of Birmingham in England with a first class honours degree in business and has run the workshop "Consulting and Making Money At It" for over 500 participants over 10 years.
Susan's book series also includes:
- Let's Split the Difference
- Teamwork from the Inside out Field Book (with Courtney Bolin)
- Turning Team Performance Inside out
- Dating Mating and Relating
- Deliver Outstanding Customer Service